2013 the 15th China International Optoelectronic EXPO (CIOE) is held in Shenzhen Convention & Exhibition Center. All of the display manufacturers try their best to show the outstanding products in this event. As the LED display driver IC market leader, Macroblock doesn’t miss the opportunity to join this exciting EXPO. This time, Macroblock has joint-promotions with Shenzhen MRLED and Xian Novastar, individually and strengthen mutual cooperation through it.
MRLED uses QR code to show the greatest quality of LED displays
In 2013 CIOE, Macroblock and Shenzhen MRLED hold 「QR code Campaign」to prove the QR code scan-ability on LED displays. In this campaign, audiences and buyers use their smart phone’s APP to scan the QR code on the MRLED LED display and get gifts. Along with the staff’s explanation, they can understand only when the LED display is with three highs (high refresh rate, high gray scale and high utilization), QR code can be scanned quickly.
Mr. Chen, the Marketing Director of Shenzhen MRLED says, this time we show the P3.84 LED display. This excellent LED dispaly features with:
– Adopts Die-Casting Aluminum, with additional strengthening bracket inside, anti-tense and shockproof, without deformation lasting for 10 years.
– Features with light weight, thin body, silent working, and speedy heat venting, with graceful appearance.
– Equipped with locks at four sides, can be hoisted and piled up. Smooth and steady. Fast assembling and disassembling.
– Signal and power indicator light at outside of the cabinet, working status under watching, immediately response once fault happened.
With Macroblock S-PWM driver ICs, QR code on the P3.84 LED display can be scanned quickly and successfully. This evidence proves that our LED display quality is no doubt. Through this campaign, we attract more professional visitors and get inquires. We get the spotlight in CIOE this time。」
Macroblock also has a class for QR code introduction. The lecturer, Bolton, explains the marketing trend of QR code on LED displays and let the audience know the features of MRLED’s products. This campaign attracts audience to come and makes the booth hilarious.
The best solution for small fine pitch displays: MBI5152 plus MCTRL600
Macroblock and Novastar launch the best solution for small fine pitch displays this year. When applying this solution, those frequent problems, such as lower ghost effecting, dim line, non-uniformity and color shift (at low gray scale) can be solved. It can also optimize the color uniformity of small fine pitch LED displays.。Macroblock staff demonstrates the MBI5152 effects with the module and let the customers understand the features easily.
「MBI5152 is designed for fine pitch displays and current accuracy upgrades to 1mA-20mA. This target market is indoor LED displays. Therefore, precise current is the critical point to meet the market needs.」General Manager of Macroblock China, Larry Lee mentions. Novastar International Marketing Director, Aaron He says, 「the controller, MCTRL600 is featured with HDMI/DVI input and 12bits HD video source. When comparing to traditional 8 bits video source, 12 bits video source can increase gray scales 16 times and make screens finer and smoother. This helps achieve outstanding color uniformity of small fine pitch displays.」
Through joint promotions, Macroblock is not absent in 2013 CIOE and becomes the focus.
About Macroblock
Macroblock was founded in June, 1999 in Hsinchu, Taiwan and positions itself as a mixed-signal design house with special focus on the power management and opto-electronic applications.
Macroblock is now a leading LED driver provider and focuses on the LED driver design which contributes to ultimate LED performance for LED display, backlighting, and lighting applications. With continuous technology innovations, Macroblock has been successfully marketed over 500 worldwide customers and "ranked 3" in LED driver market in 2010 by IMS Research.
About MRLED
Shenzhen MR Photoelectricity Co., Ltd, headquartered at Bao'an, Shenzhen, is a pioneer in Led display . It specializes in designing, researching, manufacturing and selling all kinds of led displays
About NovaStar
As one of the leading LED display solution providers around the would, NovaStar commits to provide our customers with the best LED display control systems, the most advanced pixel-level LED display calibration system and the most professional software for specialized applications.